Clothing Sales Plan
Category: Strategy & Execution
Taking a legacy price list with over 50 custom ‘grandfathered’ price structures into a consistent structure
Objective: Simplify price list to stop losing customers to price comparison and bad relationships on the sales team
Approach: Created a single price list structure with consistent volume and variety discounts covering all major existing customers’ price points. Added a points program giving rewards resulted in a huge win-win and increased sales by 15%
Tools/Tech:
Client/Industry: Apparel, 6k Skus
Game Highlights
- Consistent price, volume and variety discounts for customers
- Transparent targets and bonuses for the sales team
- Weekly sales leaderboard and prizes
- Retail customer points program with rewards for free store-improvements, helping promote our products and improving the store at the same time.